ABOUT DOWNTOWN VIENNA

Downtown Vienna is the first city guide in the world entirely created from user generated content. It offers the freshest perspectives the web and social media have on offer.

A city is a living organism that creates its own unique story with each individual one on one. In order to keep up with the constantly developing Viennese soul we proceed a crowdsourced approach. We reach out to the ones already engaging and sharing. Each contribution is a gem on its own, carefully added to the picture by our curator.

What is Curated.culture?

Curated.culture is a serviced infrastructure for the curation of content. It is a tool that allows you to automatically collect, structure and archive content straight from its original source, whilst you engage with the community. As a result Curated.culture enables you to share the best, the latest and most relevant content concerning your topics, activities and reputation.

Collect relevant content easily

    →  
And help your audience to keep up with the latest and greatest

Unlike aggregators and algorithm driven feeds, Curated.culture is built to create knowledge. It allows you to share a meaningful crowdsourced perspective on almost any topic that is talked about - a kaleidoscopic view constantly fueled by its stakeholders.

You can distribute Curated.culture via various channels and devices: websites, apps (mobile, VR, AR) as well as screens - wherever your audience appreciates a fresh perspective.

Bringing a shared perspective to the surface

Culture is the glue that holds us together. Culture is by definition a shared perspective. Downtown Vienna demonstrates in the best possible way what Curated.culture as a product is capable of: bringing a shared perspective to the surface.

About dtvie gmbh

We are a team of Viennese people coming from diverse professional backgrounds who share the vision of putting quality back into the social media experience.

Initially founded as digital communication agency with big corporate clients, our venture soon transformed into a start up dedicated to the development of Curated.culture, the serviced infrastructure that underlies our flagship project Downtown Vienna.

We are pleased to help our clients demonstrate the currentness and diversity of their activities and topics. Since 2016 we are proud member of the Q21, the creative space of the MuseumsQuartier Wien - one of the largest districts for contemporary art and culture in the world.

Our office is located near the Karlsplatz in Vienna, but you can also find a digital representation of our work in the Electric Avenue at the MuseumsQuartier Wien.

Contact us


Call +43 664 385 23 83
Drop us a message: office@dtvie.com

Also follow us here: Instagram, Twitter, Facebook

Downtown Vienna, dtvie gmbh
Schwindgasse 20/5a, 1040 Vienna, Austria

FN: 391547f - UID: ATU67698066

Christian Mayrhofer, CEO & Founder
Yvonne Fricke, Co-Founder
Yvonne Fricke und Christian Mayrhofer
Datenschutzhinweise - Impressum: Digital Communications Agency. Aufsichtsbehörde: Magistratisches Bezirksamt des 1. Bezirkes, Handelsgericht Wien. Mitglied der Wirtschaftkammer Österreich, Fachgruppe Werbung und Marktkommunikation.

FAQ


How did you come up with the idea of Downtown Vienna?
It started with our own representation as a digital communications agency. We were looking for an alternative way to showcase our skills. Since the strategies for our clients were often based on a curatorial approach, we put this USP at the center of the idea.

Sharing what we like also gave us the opportunity to show who we are as personalities. Soon we saw that a massive amount of information around arts and culture in Vienna is already present. Thats when we realized that we are onto something bigger.


What advantages do you see in content curation?
Fresh, attractive content has become the critical factor in the race for attention - it is the main driver for website traffic. But the creation of interesting content is expensive and happens often with delay. Updates with well curated content are often a brilliant complementary or even better approach. Not only because content curation is efficient, it also gives the original content more visibility.


Why did you develop Curated.culture?
There was no tool that fitted our needs. We wanted to create a bigger, crowdsourced picture that grows with time. So we were in need for an infrastructure that would allow us to organize and structure the content. Until today, we did not find another product that enables us to do so.

The decision to invest into the development of the serviced infrastructure was also backed up by our wish to proceed with an entirely different approach. We noticed that the content disappears increasingly fast from timelines. Filters are becoming essential. But Algorithms are not only answer to the challenges of a massive content world.


Do you offer a product or a service?
Both. We love to curate for our clients but if there is already a digital and social media team in place engaging throughout the day, it can be more beneficial for the client to implement our product Curated.culture.


What is the purpose of the screen in the Electric Avenue?
It was often hard to grasp what the Q21 really is. Curated.culture made its diversity more transparent, whilst giving insight into the institutions it consists of. The purpose of the signage screen is to feed back the digital portray of the Q21 to the offline world creating a feedback loop.


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